Overview
The Productivity Enhancement Program (PEP) is CCI's flagship program. Modeled after the historic Marshall Plan, PEP brings Russian and
American businesses together to assist Russian entrepreneurs in
building a self-sustaining market economy in Russia. Since 1996, its
intensive U.S.-based business training has been providing
a purposeful international service project for American civic clubs
and creating global friendships that extend for years.
From its inception through 2004, the U.S. Department of State covered 51 percent of the program’s costs. Russian
delegates contributed 13 percent, and in-kind contributions from
service-minded volunteers and U.S. civic clubs made up the remaining 36 percent. Today, PEP can sustain itself on fees from the Russian entrepreneurs and in-kind contributions from US Civic Clubs.
PEP is unique among Russian business-training programs because
it provides intensive business training to non-English regional
entrepreneurs. It shows Russian business people how to accelerate
the growth of their businesses. PEP’s secondary goal is to
support the growth of a Russian middle class.
 Serious Russian professionals from across Russia participate in a typical training day |
How successful has PEP been in completing its mission? Since 1996, more than 25,000 U.S. volunteers in 45 states have assisted approximately
7,000 Russian entrepreneurs representing 60 industry sectors. The Russian participants have come from over 600 cities in
Russia. PEP does not require English proficiency, so more and
more of Russia’s outlying regions are served by PEP.
PEP candidates are identified and prepared for travel by CCI’s
eight Russian Partner Offices. These offices manage a total of 90
satellite networks, which enable the program to reach into the deepest
regions of Russia. CCI scrutinizes the interests of candidates and
places them in appropriate industry-specific delegations. This ensures
that delegates receive very tightly focused business training, which
is relevant to their companies. At any one time, CCI is recruiting
civic clubs to host delegates from over 60 specific
industry types.
PEP gives Americans a chance to showcase their companies and their
communities. Russian delegates are trained in local companies and
hosted in homes arranged by sponsoring civic clubs. Rotary
International sponsors about 80 percent of PEP delegations;
Kiwanis International sponsors about 10
percent; and a variety of civic, religious and educational organizations
sponsor the remaining delegations.
PEP delegates report that when they return to Russia they institute
management-style changes, develop strategic plans and experience
a new confidence in themselves – both in their personal lives
and in business. Frequently their businesses dramatically accelerate
when they apply what they learned from their American business trainers.
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